Social Innovation How Cision Cuts Through the Noise

Social Innovation How Cision Cuts Through the Noise Its difficult not to drown in the vast, fast-moving  sea of content out there. We know that using social media is key for employer branding, but if youre trying to sell your company as a great employer, and reach potential candidates natively, youve got to have a strategy in place thatll get your messages noticed. Ive spoken to Michelle Dziuban, Social Media Manager of Cision to find out how a global leader of PR software uses social media innovation  to steal  the spotlight. Listen to our conversation below, or read on for a summary of our chat. And be sure to subscribe to the Employer Branding Podcast. Tell us  about Cision and what you do there? I am the social media manager here at Cision, which is a software and services company for communicators and marketers. Our software includes really four key elements. Number one, we offer a searchable influencer database for influencer marketing and media relations. We also have distribution and engagement functionality from press releases, to email distribution, to social media management and content marketing. We also offer media monitoring from traditional broadcast and print, to online and blogs, to social networks, comments, and forums. And then lastly, we have an insights team here who, they are a team of analysts who provide in-depth information on a brands health and performance. So were really all about the full circle of helping you tell a story. What social channels are most important to Cision? You know, as a B2B company, our main focus is Twitter, LinkedIn, Facebook. Ive also really been trying to revamp our Instagram and been focusing there as well.  Some things that, you know, were not quite too sure about at this time; Snapchat. That is something that I am definitely paying close attention to. What content can we expect to see in Cisions weekly Facebook Live broadcasts? Our SVP of Products, Heidi Sullivan and I have been kind of running the show so far. Last week, we did a 20-minute chat about news-jacking and why news-jacking is a great marketing tactic and how brands can get started. One week we talked about influencer marketing. Weve also live streamed a webinar that we had going on here in our Chicago headquarters. One time, I did a quick tour of our office, and that was actually my test run. I was planning to go live for the first time during that webinar here at Cision, and I thought, You know, maybe I should kind of learn the ropes a little bit before I just jump right in. So I thought, Why not give a quick tour of our Chicago office? Tell us about your newsjacking campaigns? Something that  we started doing when I joined in January, when I joined the team, was we really took over this news-jacking thing. So just before I joined, we started getting involved in the political conversations and using our software to monitor, Hey, what are people talking about regarding the presidential candidates? Who are they, you know, favouring? Whats the sentiment? And we kind of predicted things based on that, and then we would take that data and live tweet it with the election hashtag or the primary hashtag, whatever was going on, and became part of the conversation. We had people reach out to us and said, You know, this is really interesting. We didnt know that you guys were in this space. And as I mentioned earlier on in the chat with you here, we recently acquired Visible Technologies and Viral Heat, which is the social intelligence and social engagement platform. So being a part of these conversations and news-jacking them with our software is a great way to kind of say, Hey, Cisions in this space, and the reach has been great. Then we went on to news-jack events like the Golden Globes, Super Bowl Sunday, and the Oscars andIm trying to remember, during the Golden Globes we got retweeted by Perez Hilton, the reach was unreal from that. .@perezhilton is the top #Oscars influencer on Twitter right now and we’re still 45 mins away from show time! Cision (@Cision) February 29, 2016 Tell us about your employee advocacy program? One of my biggest efforts so far has been rolling out a social media advocacy program. And I launched a pilot program to about 20 sales reps here in our Chicago office, really about using our tools to uncover people that are talking about, you know, buying signals or also to really nurture their relationships with their current clients.  We use our own technology for this, its what I use for my day-to-day. Do you use a corporate hashtag at Cision? For anything around recruitment, we do #PowerYourCareer. Our tagline is Power your story so we tend to use that on our Instagram.  Every Friday, I highlight an employee here at Cision to  show what life is like, and how long employees have been here, and what they do and to get more personal as well, right? We really want to humanise our brand, so what do employees like to do outside of work? You know, whats their life like? We use that hashtag there, and people weve seen, you know, using this #Cision during our webinars, people tweet #CisionWebinar. View this post on Instagram Meet Ponce. How long have you worked here? 30+ years (36 wonderful years this May)! What do you do? Im an Office Services Coordinator. I work with a wonderful team! Im also the cafe barista/manager/confidant! ?? Hobbies/Interests? Gardening ??, backyard bird feeding ?? binge sports watching ??! If you could have any superpower, what would it be? To bottle-up all of the stories convos Ive had with everyone in our Cafe open them up one day when Im marooned on an island! Fun fact: I met my wife Deanna at Cision 36 years ago ?? we both still work here. Also, I once had long flowing hair. #PowerYourCareer A post shared by Cision (@cisionglobal) on Apr 15, 2016 at 10:22am PDT How do you measure ROI? Its really a few things. We look at Cisions mindshare and share of voice in our industry. So, you know, how are we comparing to our competitors? We look at lead gen and customer satisfaction.  Thats the thing with social media. People think, Well, how many followers do you have? And its, No, it doesnt matter, right? Its not just about that. You know, were looking at click-through rate, engagement, mentions, mindshare, like I said. So its a mix of things. And I do that report every month, and its really interesting to see, you know, how the needle turns month over month. What technology does your team use behind the scenes? We use our products in-house. So we have our platform called Cision PR Edition, and that is what we use for pulling, you know, all of our mentions, whether its traditional, online, as well as social media and those forums and comments and so forth.  We also use Visible Technologies for our insights for social listening. And then for engagement, for scheduling, one of our more recent acquisitions is Viral Heat, and we use that to schedule all of our posts. Whats the next big thing for Cision and the industry? If I had to guess, live video. I think, you know, weve seen it. People have been talking about it for a while now, but I really truly believe that this is the year for that.  People dont want polished and scripted messages anymore. They want authentic and real, and they want to see behind the scenes, and they want to know what brands are about. And I think live video can really do that for us, and Im super excited to see where its going to take the industry and how brands can leverage it. Follow Michelle on Twitter @Dziubs  and subscribe to the Employer Branding Podcast.

What to Put on a Resume For First Job

What to Put on a Resume For First JobWhen looking for the next job, there are many applicants vying for each job, but what to put on a resume for first job is often one of the most important aspects that candidates think about. By not focusing on it early in the process, you can end up wasting your time, money and energy.Typically, it is assumed that all people who apply for jobs have done their research and know what to put on a resume for a first job. However, most of them do not. Therefore, if you don't have an idea of what to put on a resume for a first job, here are some suggestions for you.Company education: Don't include only your current school's or employer's certificate in your education section. For the purposes of resume writing, it is preferable to include both of these, as well as any credits or diplomas your prospective employer may require. It is also recommended to include details about your current employer's training, education and/or experience. This will increase your chances of being considered for the job.Work experience: There are many methods of assessing work experience, which can make your resume tough to decipher. Nonetheless, when writing a resume, try to include relevant work experience. It may take more time, but this method can really give you an edge over other applicants.Skills: In this regard, keep in mind that you need to be specific with what you include in your skills section. There is no point putting down the basic skill of 'seeing colors' and then showing your eyesight as a disability. Instead, list all the different kinds of skills you possess in order to distinguish yourself from other applicants.Recommendations: Provide references inyour recommendations section. Of course, don't include yourself as your own reference. However, if you can include at least one of your references in your references section, it is still advisable to do so.Experience: It is important to point out your experiences throughout your resume. Wh at are your skills? What do you possess with experience?Ultimately, it is not the company that cares, but the individual. By carefully planning your resume and outlining the skills you possess, you can land the job you want, even if you don't have any previous work experience.

Being a Female Prison Officer in the UK - How2Become Ltd

Being a Female Prison Officer in the UK - How2Become Ltd In the 12-month period of June 2015-June 2016, 51% of NOMS (National Offender Management Service) recruits were women; being a female prison officer is more popular than ever. This took the total percentage of UK prison officers who are female up to 37.4%. Of course, this means that more women than ever are now working in male prisons, which entails coming face-to-face with potentially dangerous criminals with violent convictions.This is important because the role of the prison officer has traditionally been a male-dominated one, with female NOMS workers often the victims of sexism from fellow employees and prisoners alike. What’s more, there have been studies conducted into the supposed lesser ability of women prison officers compared to that of their male counterparts, which have found that gender does not affect competence in this role. While it could be argued that such studies shouldn’t have to exist, they seemed to have helped the general public accept that being a female p rison officer is not a disadvantage â€" it is not ‘a man’s job’ â€" clearly, thousands of women have long and successful careers in this profession.Being a female prison officerHowever, it is possible to argue that being a female prison officer puts an individual more at risk from prisoners themselves. Serious assaults from prisoners on staff have trebled since 2012, and prisoner on prisoner assaults went up 28% from 2015-2016. Notable instances of such assaults have included unprovoked attacks on female staff, as seen in Brinsford Young Offenders Institution in Wolverhampton. A lengthy ordeal in which a female officer was tied to a chair even took place in a high security jail in Maghaberry, Northern Ireland. Both of these incidents took place in 2016.Of course, this spike in prison-related violence is a cause for concern, and the government has a duty to look into why this is happening, and how better to protect prisoners and NOMS staff. However, it goes without saying that women will be at the forefront of finding a solution to such problems, which will include female prison officers’ work on the front lines. This represents an important progression in our society, as NOMS continues to become a more gender-balanced government service.For more statistics and information about NOMS, visit the government website.For information about how to become a prison officer, have a look at our resources in this area.For regular information and updates, like How2Become on Facebook. This entry was posted in Career Advice. Bookmark the permalink. Henry Hunter Basic Maths Video Blog â€" FREE Math HelpCivil Service Fast Stream Competencies

Tips to Help You be a Better Business Leader

Tips to Help You be a Better Business Leader Becoming a better business leader is all about the approach you take to business. This is something you have to make sure you get right in order to ensure the company is running as well as it can be. You need to realize what is involved in being the best business leader you can possibly be because this is something that is going to bring you greater success in the future. Running a business can be difficult, and it is important to understand how much stress you are under as a business owner. You need tips and techniques that are going to go a long way toward ensuring you succeed and do a better job as a business leader. Here are a few of the things you need to consider that are going to help with that. Make Sure You Have a Plan It is important to come up with ideas that are going to make things run more smoothly for your business. One of the best ways of becoming a wonderful business owner is to make sure you have a business plan. You need to come up with the best plan you can that will take the company forward and help you be successful, and it will also allow you to develop business safety nets as well. This is something that is going to be your business blueprint, and you will need it as a reference point for the company moving forward. What Can You do to Make More Money? Making money needs to be a focus for your business, and so you have to come up with ideas that are going to help you make more money. Often this starts with how well you are marketing the business moving forward, but there are other things as well. For instance, if you have a business app, you can start monetizing it with a visit to mopub.com. If you have a website or a blog, you should look at ways of generating more revenue through these resources. There are lots of things you can do to improve the business and the amount of money it makes, and you have to get this right. Learn From the Best Never make the mistake of thinking you know everything about business; you can always learn more. This is important because it shows that you are someone who is malleable, and always does what is best for their business. There are people who have done your role for years, with great success, and these are the people you have to learn from. So, you have to make sure you do as much as possible to learn and take advice from other successful people to make yourself a better leader. Becoming a success in the business world is all about the way you manage your brand. You are the leader, and everything goes through you, and this is something you have to make sure you remember. Coming up with ideas to help improve your leadership skills is essential, and these are some of the ideas that will help you achieve that. Being the best business leader you can be will also make your business more successful. Image

On My 32nd Birthday Purpose, Gratitude, Happiness, Sparks

On My 32nd Birthday Purpose, Gratitude, Happiness, Sparks Me at my GraduLaunch Party in June, celebrating my new Spark. Today is my 32nd birthday. I joke that Im an old lady, but honestly, I dont feel it. Yeah, I see the lone gray hair appear when its too long between colorings (theres a bright one now in my bangs!), there was a point in my life that I was always (proudly!) The Youngest (usually when I was doing shows), but honestly, really, deeply, truly: I love being 32. I know it, even though its just been the case for a few hours. Nicole J. Butler a working actress who I havent met in person, but whose blog is very vulnerable, truthful, strong, wise posted about whether your world is getting smaller in a bad way, described the flame that seems to flicker with each passing year until most people settle for Getting Along. The friends she writes about have allowed their flame to go out, along with the perspective that The World Is Their Oyster Anything is Possible. Ive seen this happen. Ive smelled it, tasted it, breathed it, too. But I have to say, I havent lived it. OK, let me stand a bit corrected: I didnt allow myself to live it. That place I was in back in 2006, where I wasnt going on auditions had a good-paying, benefit-wielding, 401K-giving job, was there for me to grab on to not let go. Only for the fact that it was unacceptable for me to allow my flame to go out did I not settle comfortably into Grown-Updom. That was not my lot in life. And while I did allow my Theater Spark to burn on Low (instead of the Hi that it was on for about 20 years), I had absolutely no idea that there was another Spark waiting. Even so, I went to look. As we all know, my Spark was life coaching. Specifically, life coaching creative people who are at a crossroads between their passion their grown-up careers. And while I can safely say that I found a new Spark (along with the Spark that my husband gives me, but thats private!), I think that Im going to keep finding new Sparks within that Spark. From coaching, I rediscovered my love of writing, which I never really did after college (except for the sporadic journal entry) until I had an excuse to start this blog. From coaching, I also put to use my Spark of building relationships with others (as I put on my last job review, If Im not a relationship builder, I dont know what I am), being on camera (I love filming my vlogs!), performing in front of a room (group coaching is a total natural high for me, I cant wait to see how I fare out with teleseminars workshops!) being my own boss. So, here I sit, thirty-two years old, feeling secure that all the days of my life have lead to here, to this Spark to many Sparks to come. In keeping with the theme of the week, Im proud that I rose above those challenges didnt sink into the safe comfort of being Old, being Good Enough or letting it be OK To Just Get By. Im here with my lessons learned absorbed behind me, growing every day feeling like my uniquity is my best asset. And if youre proud excited by who you are, look for your new Sparks when you think there are none left,   allow the ones that are inside you to   flame in a way that aligns with your values, then age is nothing but a number. Im 32, and Im full of Purpose, Gratitude, Happiness, Sparks.

How to Write a High School Student Resume - Tips to Be Successful in College

How to Write a High School Student Resume - Tips to Be Successful in CollegeHigh school student resume writing is one of the most important things to do in your college application. After all, you don't want to miss out on any good chances that might come your way. Even if it's just a first grade yearbook, it still matters since that is how your classmates and teachers will remember you.So what are some tips on doing this for your high school student resume writing? Here are a few.First of all, do not get lazy when writing your high school student resume. It's easy to be comfortable with it because it is not that tough, but you will certainly regret it if you do it badly.Secondly, make sure that your content is not boring. If you can write about something interesting, then it would really help you in the long run.Thirdly, don't just copy the first one you see online. Check it for grammar and content. There is always a chance that this resume will look fake, which could ruin your chan ces of getting into a good college.Fourthly, use special words and phrases. Usually you would see 'subject line'information' on there. But if you use these words on your resume, you will have a better chance of getting hired.These tips will help you have a good chance in doing a good job on your high school student resume writing. Just follow them and start creating great resumes. It would be a great help if you can submit it to a good college somewhere down the road.

What Everybody Else Does When It Comes to Resume Writing Students No Work Experience and What You Should Be Doing Different

What Everybody Else Does When It Comes to Resume Writing Students No Work Experience and What You Should Be Doing Different Of course, when you're searching for truly professional cover letters that could allow you to get noticed, we're always here to provide help. If you follow the advice above you will have an interesting, compelling resume summary that is likely to make the reader want to find out more about you even regardless of your lack of work experience! Adhere to the tips above, and you'll have a resume that compensates for the absence of expertise and gets you the interview. The years you worked for a specific company are already listed at the peak of each work entry, so there's no need to reiterate it into a bullet point. The point is to grab focus at the appropriate key terms to create maximum effect. Employing a student resume template can help save you time and effort in addition to offer you ideas on which sections to include and the way to complete them as a way to pull in the perfect employers. Our site provides custom writing help and editing aid. Our website is just one of the most appropriate for essay help. Resume Writing Students No Work Experience - Dead or Alive? The work experience part of your resumethe part in which you describe your previous jobsis the most vital part of your whole job application. You will need experience to have a job, but you desire a job to acquire experience. Of course if you're asking for a particular job, it's simple enough to amend a resume to incorporate an objective that matches the work description. Therefore, when you sit down to compose your first resume, attempt to consider your prior jobs in a new light. The Foolproof Resume Writing Students No Work Experience Strategy You're going to be surrounded by writing professionals throughout the plan of order placement, and the moment you choose to purchase essay and select an allocated writer, things will get even more exciting. In case yo u have any part-time work, that will go a ways towards a fantastic experience section. Because you're selecting a writer, you may use the spare time to study. Actually, a seasoned writer can get the job done much faster than any student as they've been writing academic assignments during their entire life. Things You Should Know About Resume Writing Students No Work Experience Now you need to know how to compose a resume with no experience that's compelling and distinctive, ideal for a high school resume or a beginner's resume for teens. While it might appear a tiny premature, it's essential for students to create good social networking habits from the get-go. For instance, some students may contain internships or part-time positions, which aren't in the exact same sector or just like the role they're applying for, but that could be advantageous for their application. Most high school students have a tendency to submit an application for a food services position.